SpicyTequila is not a reseller or aggregator of inventory. We are a hands on, expert team, with industry data and tools.

SpicyTEQ offers flexible working models that cover any or all stages of campaign management.


1. Pre-Planning

Historical. Target Ideation. Model.

2. Plan Development

Sizing and Pricing. Data Initiation. Platform Shortlist.

3. Negotiate and Buy

Model Refinement. Value-add. Timeline.


4. Stewardship

Pacing. Data Monitoring. Verification. Post and Invoice.

5. Performance and Effectiveness

Data Normalization. Delivery Insights. Attribution Insights.


While SpicyTEQ works in conjunction with other agencies and will fulfill those workflow steps that are most needed, SpicyTEQ's Targeting and Reporting services have been key to success for clients.

SpicyTequila is an independent consultancy and technology provider that is helping clients leverage targeting, addressability, and data across the Television and Video ecosystem.

Founded by Ex-GroupM, Dish Network, and comScore executives,, SpicyTEQ is a team of uniquely experienced, HH-addressable specialists that have built major addressable platforms, bought/planned addressable campaigns for Fortune 500 advertisers, and processed addressable data - this buy/sell/data experience set is bringing value to clients across the ecosystem.

Built for Success

With Caroline's recent exec roles at GroupM and ComScore, combined with Finn's Network TV and Interactive Agency experience, the team is uniquely positioned to provide strategies and insights empowering ad clients to achieve unparalleled results in the Addressable, VOD, OTT and programmatic marketplace. 


Caroline Horner

Caroline has deep buy-side and sell-side addressable experience. She built STB data and addressable programs at Dish, addressable planning model at GroupM, and led TV and Cross Platform Products at comScore/Rentrak.

Michael Finn

Michael transformed Dish annual advertising sales into a half billion business, based on innovative data strategies and advanced television products. He also led an advanced TV interactive agency and national network sales teams.