Analyst Omar Sheikh of Credit Suisse — who in April called targeted advertising a $100 billion revenue opportunity for the TV business — said in a new report that he has “increased confidence” that advanced advertising will help networks grow domestic ad revenue “faster than in recent years and faster than investors currently expect.”
More than 3.1 million homes had over-the-top skinny bundles as of April, according to new data from comScore.
At that point, Hulu’s live service and YouTube TV had not yet launched. Sling TV, the first skinny bundle to launch, was the biggest with more than 2 million subscribers, comScore said, followed by Sony’s Playstation Vue and DirecTV Now, which became available at the end of 2016.
Marketers adjusting to changes in consumer behavior must get closer to the consumers themselves. A recent Forrester report said as much, and Caroline Horner, co-founder of advertising agency Spicy Tequila, points out how this shift is driving a new advertising framework: “Local is the new national.” And when it comes to local marketing, multiple system operators (MSOs) can help.
Charter Communications’ decision to place Viacom’s flagship networks – Nickelodeon, MTV, VH1, Spike, BET and Comedy Central – on its priciest video tier not only sucked the air out of Viacom stock, it could have other programmers gasping for breath in carriage negotiations to come.
Dish Network chairman and CEO Charlie Ergen reiterated his commitment to build out the majority of its wireless network by the prescribed federal deadline, adding that the satellite TV company doesn’t need a partner to do so.
Some 69% of U.S. TV homes now have at least one TV set connected to the Internet via an integrated smart TV, stand-alone streaming devices from companies such as Google, Roku, Apple andAmazon, as well as connected Blu-ray players, up from 50% in 2014 and 24% in 2010, Leichtman Research Group found in a fresh study.
FACES OF RERUNS: Small cable-TV networks are struggling to survive on reruns of shows such as MTV Classic’s ‘Jersey Shore,’ Boomerang’s ‘Tom and Jerry’ and Cloo’s ‘Walker, Texas Ranger’ in the age of Netflix and other on-demand options.
Blockchain, a promising new technology that many believe will transform the financial industry by establishing unbreakable, distributed ledgers governing transactions, is being introduced to help secure advertising transactions.